CFAO Motors, formerly Unitrans Motors, is a subsidiary of CFAO Holdings SA. The business was unbundled out of Steinhoff Africa Holdings Pty Ltd. CFAO Motors, as UNITRANS Automotive began in 1920 and became one of the largest automotive dealer networks in South Africa. The business runs three key business units: CFAO Automotive, Hertz, and U-Insure
CFAO Automotive sells and services new and used range of OEM brands cars through 99 dealerships and 113 franchises. The unit also sells 5 Commercial OEM brands across a network of 15 Dealerships. It offers Fleet services, from passenger to heavy commercial vehicles; owns and operates Buy Centre – a car buying service; owns and operates AutoTeam – a car sales centre and online platform
Hertz is a car rental business in South Africa, Botswana, Namibia and Zimbabwe. It is the third largest rental service by market share.
U-Insure is a wholly-owned subsidiary of CFAO Motors. It provides motor related insurance products through the dealerships and e-commerce.